WSJ – ‘Spider-Man:’ A $175 Million Commercial for Disney Toys

Previous entries in the Spiderman catalog have all grossed over $700 million at the international box and generated over $200 in merchandise sales.

June 30, 2017

“Spider-Man: Homecoming” brings two of Hollywood’s biggest competitors together in an unprecedented partnership that one company hopes will revive its movie business and the other expects to be a two-hour promotion for its toys.

Sony Pictures Entertainment paid for the $175 million production of the movie, including the writing, shooting, and editing, but that entire process was managed by Walt Disney Co.’s Marvel Studios.

Read the Full Story