Variety – ‘It,’ Stephen King Adaptation, Top Horror Pre-Seller in History

Finally some good news for a movie and theater industry reeling from the worst summer in over a decade.

September 6, 2017

‘“It,” the hotly anticipated adaptation of Stephen King’s doorstop of a novel, is shaping up to be a box office monster. The horror film is expected to make $60 million when it debuts on Friday. “It” has shattered records to become the top horror film pre-seller in history, surprising 2011’s “Paranormal Activity 3.” It also took the crown as Fandango’s top pre-seller among September releases, eclipsing 2016’s “Sully.”

Fandango didn’t say exactly how many tickets “It” has sold. If the film hits $60 million, it will become the biggest September opening of all time. “Hotel Transylvania 2” was the previous record holder with its $48 million debut.’

Read the Full Story