Variety – iflix Looks to Take On Netflix in Emerging Markets

iflix’s expansion into the MENA region has produced unique challenges and opportunities.

May 30, 2017

‘After launching in Asia in 2015, streaming service iflix is positioning itself as a low-cost alternative to Netflix in emerging markets.

With a subscriber base of just under 5 million and a $90-million infusion from such investors as Sky and Liberty Global, iflix recently expanded into the Middle East and North Africa through a joint venture with Kuwait-based telco Zain. Like Netflix, iflix is diving into local content, including co-producing the first high-end Arabic online series, “Tough Luck,” a comedy set in a Cairo tenement and featuring an all-star Arab cast.’

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