iflix’s expansion into the MENA region has produced unique challenges and opportunities.
May 30, 2017
‘After launching in Asia in 2015, streaming service iflix is positioning itself as a low-cost alternative to Netflix in emerging markets.
With a subscriber base of just under 5 million and a $90-million infusion from such investors as Sky and Liberty Global, iflix recently expanded into the Middle East and North Africa through a joint venture with Kuwait-based telco Zain. Like Netflix, iflix is diving into local content, including co-producing the first high-end Arabic online series, “Tough Luck,” a comedy set in a Cairo tenement and featuring an all-star Arab cast.’