Comcast will try to revive its standing with younger customers by joining the growing OTT market.
July 27, 2017
‘Comcast executives offered more detail on a plan for a millennial-focused TV service that does not hinge on use of a set-top box. Executives from the Philadelphia entertainment giant suggested during a call with investors that the service, known as “Xfinity Instant TV,” could be launched sometime in the second half of the year.
It’s not the first time Comcast has discussed the service, which has in previous reports been described as a package that might include local broadcast channels, a premium channel and DVR capabilities. Executives said Thursday that the company has been testing prices, but past reports have suggested a monthly fee of around $15.’