Variety – Back In Action

Short-form amateur video has thrived on the internet. Now Jeffrey Katzenberg thinks Hollywood can embrace the medium.

July 19, 2017

‘When Jeffrey Katzenberg touched down in Sun Valley, Idaho, last week, it extended a streak of appearances at the annual conference going back more than 30 years, nearly to the time Allen & Co. first launched its event in 1983.

But for Katzenberg this year wasn’t just another elite gathering for captains of industry; it represented a critical juncture in a journey he quietly embarked on last August after leaving DreamWorks Animation, the studio he sold to Comcast’s NBCUniversal for $3.8 billion.

His ambitious goal at this year’s conference: getting one of the myriad tech and telco giants he’d been talking to in the intervening months to leverage its infrastructure and reach for his latest venture. The entry fee for the interested company: $2 billion to help bring his vision to fruition.’

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