NYTimes – Why Hollywood Is Relying on China to Halt a Box Office Slide

However, there were some signs that growth may be tapering off after years of robust gains. The MPAA has pushed China to boost the number of foreign films allowed to air annually from 34 to at least 50.

July 13, 2017

‘All year, Hollywood executives have been brushing aside worries about box-office stagnation in the United States and Canada by pointing to strong ticket sales in China.

Ticket sales for imported films in China are up 34 percent this year, to roughly $2.3 billion, according to the Beijing research firm EntGroup. Look at Paramount’s “Transformers: The Last Knight.” That sequel managed only $45 million in its opening weekend in North America, but it took in $120 million in China.’

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