Broadcast-only households are also younger and more multicultural than the average TV household.
September 11, 2017
‘The number of broadcast-only TV homes has increased 41%, to 15.8 million, in the last five years, according to a Nielsen study commissioned by ION Media, a significant holder of full-power UHF broadcast spectrum.
ION Media says that’s a big positive for its business, as upcoming acquisitions aim to expand its national footprint to 63 stations, and in all 20 of the largest markets in the U.S. ‘