The lines between the tech and entertainment industries continues to blur as giants like Facebook and Apple join the push for original content.
June 14, 2017
‘Facebook has found a new friend: original programming.
The social network is nearing a deal to revive former MTV comedy Loosely Exactly Nicole and is working with American Ninja Warrior producers A. Smith & Co. on a competition series called Last State Standing.
The shows would be part of a television-quality slate to attract audiences to Facebook’s video tab. Ricky Van Veen and Mina Lefevre, the executives hired to spearhead the development efforts, are said to have zeroed in on shortform and TV-length programs that reach a broad demographic as well as specific audience communities defined by shared interests or cultural affiliations.’