Accurate numbers are vital as many Hollywood films are shown in China under revenue-sharing agreements with domestic companies. China is poised to play host to the largest film market in the world by end of decade.
June 27, 2017
‘The lobbying group for Hollywood’s top studios is auditing China’s box-office figures amid concern that ticket sales have been reported inaccurately, according to a person familiar with the matter.
The Motion Picture Association of America, which represents the six major studios, hired an accounting firm to audit sales of selected films for the first time, said the person, who asked not to be identified as the matter is private. The results may come as soon as the third quarter, the person said.’