Billboard – Universal Partners With Tencent to Expand Digital Reach Into China

The availability of streaming services is beginning to unlock the music market in China, which in the past had been dampened by rampant piracy.

May 16, 2017

‘Universal has signed a multi-year licensing agreement with China’s leading digital music platform, Tencent, to significantly grow the major’s reach into the world’s most densely populated country.

Under the terms of the deal, Tencent Music Entertainment Group (TME) will distribute music from UMG’s roster on its streaming platforms, QQ Music, KuGou and Kuwo, which together claim more than 15 million paying subscribers and, according to Tencent, have an overall user base of 600 million monthly active users.’

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