Perceived as having fallen behind Tencent and Alibaba, Baidu plans to double the amount it spends on content over the course of 2017.
May 22, 2017
‘Millions of Chinese people already spend much of their waking hours staring at smartphone apps from the country’s biggest technology companies, Alibaba, Tencent and Baidu. Still, they want to squeeze even more time from users—to watch videos. As the race intensifies, Baidu could continue to be left behind.
The big three have all spent billions of dollars on their online video businesses in recent years. Each owns popular portals that at first operated more like YouTube, hosting user-generated, sometimes pirated, content. Now, they are trying to become more like Netflix—sinking money into original content to boost subscription revenue.’