Variety – Asian Consumers Still Cool Towards Premium Video (Report)

A number of OTT services have proliferated across the Asia Pacific, but so far PVOD has only gained major traction in Australia and, to a lesser extent, Hong Kong.

July 16, 2017

‘Premium online video services have started to gain traction in Asia Pacific but have a long way to go before achieving mass adoption, according to a new consumer survey.

The survey, based on a sample of 10,000 broadband video users in eight territories, excluding China, was conducted by consumer research specialist BDRC Continental, on behalf of consultancy Media Partners Asia. MPA last week put out its own research forecasting that Asia’s OTT market with China included could be worth over $40 billion by 2022.’

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