Straits Times – Procter & Gamble to invest US$100m in Singapore digital innovation centre, its first outside US

April 18, 2017 ‘SINGAPORE – US consumer goods giant Procter & Gamble said Tuesday (April 18) it will invest US$100 million (S$139.8 million) over the next five years in setting up its first digital innovation centre in Singapore in partnership with the Economic Development Board. The move reaffirms P&G’s commitment to Singapore and aims to […]

April 18, 2017

‘SINGAPORE – US consumer goods giant Procter & Gamble said Tuesday (April 18) it will invest US$100 million (S$139.8 million) over the next five years in setting up its first digital innovation centre in Singapore in partnership with the Economic Development Board.

The move reaffirms P&G’s commitment to Singapore and aims to strengthen the country’s standing as a leading digital and e-commerce hub in the world.

The P&G Singapore E-Center – the multinational company’s first outside the United States – will be pivotal to its undertaking of end-to-end digital innovation across three core areas: supply chain management, e-analytics and e-business.’

Read the Full Story