Nikkei Asian Review – Southeast Asia digital consumer market to hit $50bn in 2017: report

89% of internet users in Southeast Asia use a smartphone as their primary connected device.

May 22, 3017

‘An increasing number of Southeast Asian people are relying on digital means to purchase products and services, helping the region’s internet economy to balloon to more than $50 billion, according to a report by Bain & Co.

The management consulting firm found the number of digital consumers in the region had surged by 50% since last year to 200 million, following a survey of 2,400 people from six members of the Association of Southeast Asian Nations — Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam — about their online consumer behavior.’

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