Maketing Interactive – Samsung ties up with iflix on latest marketing push in SEA

iflix has found success in SEA by focusing on local content. This partnership aims to diversify their traffic, which currently relies heavily on mobile viewers – a common feature for streaming services in the region.

May 16, 2017

‘Samsung Electronics has partnered with iflix in an effort to market its Samsung Smart TV, by incorporating pre-installed iflix app for markets in Indonesia, Malaysia, Myanmar, the Philippines and Thailand.

This will allow users to access iflix’s library of TV shows and movies, directly from their Samsung Smart TVs without the need for any additional equipment or accessories. Consumers who purchase designated Samsung Smart TV models will enjoy a complimentary 12-month iflix subscription, sponsored by Samsung.’

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