Fortune – The NFL Signed a Streaming Deal With One of China’s Tech Giants

The NFL has been looking to expand into the Chinese market for years – the deal with Tencent and its almost 1 billion WeChat users is a step in the right direction.

August 23, 2017

‘The NFL is looking to grow its digital audience overseas through a new streaming deal the league signed with Chinese tech giant Tencent.

Announced on Monday, the three-year deal grants Tencent exclusive streaming rights to live and on-demand NFL games in China, including all regular season and playoff games as well as the Super Bowl. Those games will be available in China to stream for free on Tencent’s variety of platforms, including Tencent Sports and the company’s flagship social network WeChat’

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