Financial Times – Tencent: free to pay

Tencent’s unbelievable success and user base in China leaves it in a prime position to snap up more of the $100 billion per year international gaming industry.

June 27, 2017

‘Piracy is pointless when products are free. Giving away games has enabled China’s Tencent to brush off the threat of illegal downloads and become one of the biggest companies in the world. It will need to increase its overseas reach to keep the spot.

Smartphone game “Honor of Kings”, tipped as the world’s top earner, shows Tencent’s freemium model at work.’

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