Bloomberg Tech – Baidu’s IQiyi in Talks With Google Amid Content Partnership Push

PCV notes that a deal may well benefit both sides. Google stands to gain access to detailed consumer demographic information from a country where many of its platforms are blocked. In turn, Baidu secures a partnership with one of the world’s top companies as it continues its attempts to fend off cash-flush rivals Alibaba and Tencent.

June 8, 2017

‘IQiyi, China’s most popular Netflix-style streaming video service, is looking to sign partnerships with Google and other global players as it seeks to lure content and hardware providers onto its service.

IQiyi is offering to share more data and revenue with partners to bolster its platform, said Duan Youqiao, a senior vice president and head of its virtual reality business. A deal with Google would be unusual given iQiyi is controlled by Baidu Inc., China’s biggest search engine.’

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